With our Concept Store we get a direct consumer feedback on our products as well as many suggestions and ideas. New POS tools are firstly tested here in order to implement them successfully. The store is connected with a test and event track directly on the company premises.

With the included Bike-Cafe came an unique idea alive: to combine a bike store with workshop and a café. We reach multilayered consumer groups with our numerous leisure time facilities at the store. In this way we promote our brands consequently and present products right from the product launch.

In addition to our warehouse our bike-park has a 4X track, dirt track, single track and test course. Under standardized conditions, we can test our articles before they are introduced into our program.