Talent, Diligence and Discipline. Effectiveness and Efficiency. Passion and Commitment. Pain. Team Spirit. Cycling is no sports for mollycoddles. We know that from our own experience.
We support cyclists because we have great respect for their decision in favour of cycling because we know what hardships they have to accept. We have respect for their effort which is the requirement for every success.
With Each Other For Each Other
We want to give our sponsored riders the perfect technical base to make the system of rider and bicycle work at its best. We want the rider to have his head clear in a competition so he or she can bring out his best.
First-class results confirm the mutual decision for each other. Just as we help the riders to achieve optimum performance they help us to learn. They help us to become better. At Messingschlager we do not regard sponsoring as a one-way street. Sponsoring is a journey that we undertake with dedication – at least until we reach the finishing line.
